Client: Domingue Architectural Finishes
Agency: Tatum Design
Creative Director: Travis Tatum
Design Director: Marion Powers
Designers: Derek Prevatt, Joseph Nees
Copywriters: Wendy Tatum, Catherine Farlow
Castles were painted with the same materials Domingue uses today. Masterpieces of old, famous frescos and grottos all used the same techniques Dominque is reviving. This history shaped the visual brand we created. The crown combined with the paintbrush pays homage to the royal past of lime washes, mineral paints and plasters. These artisan origins influenced the overall look and feel of the brand and extended to every touchpoint we developed.
We designed a temporary site that introduces them to the market and piques interest within the design community.
We designed a launch kit that would be sent to the top 150 designers and architects in the country to introduce the product. It included samples, the look book, preview palette, and an application guide. The strategy was to build rapport with an audience known for high design.
Packaging was of utmost importance because it was a primary touchpoint for buyers. We concepted many solutions until we arrived at the most expedient ones. We designed packaging for every product even creating solutions for shipping.