spread1.png

Huie

Integrated campaign for Huie, Fernambucq & Stewart, a defense law firm that has a reputation for taking a bold, fearless stance for its clients.

Client: Huie, Fernambucq & Stewart
Agency: Tatum Design
Creative Director: Travis Tatum
Designers: Derek Prevatt, Joseph Nees
Copywriter: Wendy Tatum

Deliverables:
Brand Identity
Website
Brochure
Sales Materials
Stationery

 
 The majority of law firms represent themselves with monograms but Huie needed to stand out. The symbol represents two figures standing back-to-back, defending each other against all odds. It represents a solid, unmovable stance. And finally a stylized H for Huie.

The majority of law firms represent themselves with monograms but Huie needed to stand out. The symbol represents two figures standing back-to-back, defending each other against all odds. It represents a solid, unmovable stance. And finally a stylized H for Huie.

logos.jpg
 Though an in-depth analysis of competitor color palettes, we found that using a monochromatic gray palette would allow the brand to stand out from the crowd that much more.

Though an in-depth analysis of competitor color palettes, we found that using a monochromatic gray palette would allow the brand to stand out from the crowd that much more.

color+palette.jpg
folder+cover+close+up.jpg
 The client had a great deal it needed to communicate so we knew we needed a visually interesting way to layout a lot of copy. We drew inspiration from Swiss typographic grid systems and began looking for a very clear, timeless typeface to represent the brand. We chose Founders Grotesk because it had all of the grotesque qualities we were looking for but with a slightly more unique character.

The client had a great deal it needed to communicate so we knew we needed a visually interesting way to layout a lot of copy. We drew inspiration from Swiss typographic grid systems and began looking for a very clear, timeless typeface to represent the brand. We chose Founders Grotesk because it had all of the grotesque qualities we were looking for but with a slightly more unique character.

typography.jpg
stationery1.png
stationery4.jpg
brochures.jpg
brochures2.jpg
 Photography reinforced the brand concept of standing firm. We curated a strategic collection of images to portray the dogmatic, unmoving approach that characterizes Huie’s defense.

Photography reinforced the brand concept of standing firm. We curated a strategic collection of images to portray the dogmatic, unmoving approach that characterizes Huie’s defense.

brochures4.jpg
brochures3.jpg
spreads3up.jpg
spreads3up-2.jpg
spreads3up-3.jpg
web.jpg
1483542300394.jpeg