Client: Village Dermatology
Agency: Tatum Design
Creative Director: Travis Tatum
Designer: Derek Prevatt
Copywriter: Wendy Tatum
Village Dermatology had a vibrant internal culture, one that empowered patients to look and feel beautiful. But their brand did not reflect the practice's personality. It was clinical and lacked emotion. It’s a known fact that people connect to brands that evoke emotions rather than logic, so we humanized the brand strategically positioning them to build loyalty. Every customer touchpoint became lifestyle and relationship centric. The new aesthetic was designed to exude the idea that life could be and should be beautiful.
The logo symbol combines the cosmetic and medical principles of the practice. It was inspired by a sea shell – a historic emblem of beauty – and a laser, connoting their high level of clinical expertise. Lastly, the symbol creates a V for a simple signature.
Village Dermatology had an exemplary team of doctors but an underperforming brand. Our job was to express their unique, holistic approach to patient care in a tangible way. We equipped them with a series of printed pieces that elevated their image and authentically illustrated their expertise.
For Village Dermatology’s most loyal customers, we designed a special gift box. We carefully selected the materials so that it felt high-end and expressed appropriate appreciation for Village’s VIP patients.
We developed visually compelling posters so that patients could engage with the brand throughout the building. This transformed the onsite brand experience.